Integrating E-Business with Marketing: Strategies for Sustainable Growth in the Digital Era

Vida Wahda Maulida; Soneta Dina Mariana; Muhammad Fadil Akbar; Brigita Sheren Jessica Suri; Finny Redjeki

doi:10.31004/riggs.v4i2.995

Authors

Vida Wahda Maulida Universitas Sangga Buana
Soneta Dina Mariana Universitas Sangga Buana
Muhammad Fadil Akbar Universitas Sangga Buana
Brigita Sheren Jessica Suri Universitas Sangga Buana
Finny Redjeki Universitas Sangga Buana

DOI:

https://doi.org/10.31004/riggs.v4i2.995

Keywords:

Customer Engagement, Digital Marketing, E-Bussines, Marketing Strategies

Abstract

The integration of e-business into marketing strategies has transformed how Small and Medium Enterprises (SMEs) reach and engage with their customers. This study investigates the impact of e-business tools on the marketing performance of SMEs, focusing on digital advertising, customer relationship management (CRM), and social media utilization. Using a qualitative approach, interviews were conducted with 20 SME owners who have successfully implemented e-business. Findings reveal that adopting e-business significantly improves market reach, customer retention, and overall marketing efficiency. The study recommends continuous digital skill development and leveraging data analytics to optimize marketing outcomes.

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