Pengaruh Social Media Marketing Terhadap Pertumbuhan Bisnis Online

Leni Nuraeni HR; Liska Zahara Putri; Billy Octavianus; Ahimsa Sanggya HB; Finny Redjeki

doi:10.31004/riggs.v4i2.1155

Authors

Leni Nuraeni HR Universitas Sangga Buana
Liska Zahara Putri Universitas Sangga Buana
Billy Octavianus Universitas Sangga Buana
Ahimsa Sanggya HB Universitas Sangga Buana
Finny Redjeki Universitas Sangga Buana

DOI:

https://doi.org/10.31004/riggs.v4i2.1155

Keywords:

Business Growth, Digital Marketing, Online Business, Social Media Marketing

Abstract

Social media marketing (SMM) has become one of the main tools for online businesses to increase growth. This research aims to identify the influence of marketing strategies via social media on the growth of online businesses in Indonesia. Using quantitative methods through a survey of 200 online business owners, this research found that the variables of customer engagement, increasing brand visibility, and cost efficiency have a significant influence on online business growth. This study shows the importance of optimizing SMM strategies to increase competitiveness in the digital era.

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