Pemanfaatan E-Commerce Sebagai Strategi Pemulihan Ekonomi UMKM Pasca Pandemi: Studi Literature

Nadia Syahran Naja; Nesha Adelina Mandala; Agustini Agustini; Rona Maulidia Bakhita; Finny Redjeki

doi:10.31004/riggs.v4i2.993

Authors

Nadia Syahran Naja Universitas Sangga Buana
Nesha Adelina Mandala Universitas Sangga Buana
Agustini Agustini Universitas Sangga Buana
Rona Maulidia Bakhita Universitas Sangga Buana
Finny Redjeki Universitas Sangga Buana

DOI:

https://doi.org/10.31004/riggs.v4i2.993

Keywords:

Business sustainability, Ecommerce, Post-pandemic

Abstract

This study aims to analyze the utilization of e-commerce as an economic recovery strategy for Micro, Small, and Medium Enterprises (MSMEs) after the COVID-19 pandemic through a literature review approach. A descriptive method is employed to understand the role of e-commerce in enhancing competitiveness and sustainability of MSMEs. The findings indicate that the use of digital platforms has successfully expanded market reach and increased revenue for MSMEs. However, challenges such as limited technological knowledge and resources hinder the optimalization of e-commerce potential. This research emphasizes the importance of developing human resource capacity and fostering collaboration between government, private sector, and local communities to support MSMEs in leveraging e-commerce. With adequate support, the utilization of e-commerce can not only enhance revenue but also create opportunities for innovation and long-term growth for MSMEs in an increasingly competitive digital era.

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