Pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Pembelian Impulsif Produk Fashion di Shopee

Enjelina Marbun; Riza Fanny Meutia

doi:10.31004/riggs.v4i3.2397

Authors

Enjelina Marbun Universitas Medan Area
Riza Fanny Meutia Universitas Medan Area

DOI:

https://doi.org/10.31004/riggs.v4i3.2397

Keywords:

Fashion Involvement, Shopping Lifestyle, Impulsive Buying, Shopee

Abstract

This study aims to examine the influence of fashion involvement and shopping lifestyle on impulsive buying of fashion products on Shopee among civil servants in Onanganjang District. The background of this research is based on the growing use of e-commerce, particularly Shopee, and the increasing phenomenon of impulsive buying triggered by fashion involvement and shopping lifestyles. The research method used is a quantitative approach with a descriptive design. Data was collected through questionnaires distributed to 72 female civil servant respondents who use the Shopee application. Data analysis was performed using multiple linear regression. The results show that fashion involvement has a positive and significant influence on impulsive buying. Similarly, shopping lifestyle also has a positive and significant effect on impulsive buying. Simultaneously, both variables significantly influence impulsive buying behavior. These findings provide implications for fashion business players in developing marketing strategies that align with consumer characteristics in the digital era.

Downloads

Download data is not yet available.

References

Adolph, R. (2023). Pengantar Ilmu Manajemen.

Agung, H., & Marta, R. F. (2021). Dampak Strategi Pemasaran Digital Shopee Terhadap Pembelian Impulsif Produk Kesehatan Selama Pandemi Di Indonesia. Communication, 12(2), 122– 131.

Alimudin, W., Rachma, N., & Rahman, F. (2020). Pengaruh Fashion Involvement Dan Shopping Lifestyle Terhadap Impulse Buying Produk Fashion Shopee. Bawal Iimiah Riset Manajemen, 09(10), 1–14. Www.Fe.Unisma.Ac.Id

Andronicus, M., Tahura Chairunnisa, T. L., & Br. Sinaga, I. R. A. (2022). Analisis Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior. Jamanku, 4(1), 1–10.

Anggraini, S. D. A., & Hastuti, M. A. S. W. (2023). Pengaruh Media Sosial Instagram Dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa Program Studi Pendidikan Ekonomi Universitas

Bhinneka Pgri Tulungagung Tahun Akademik 2022/2023. Jurnal Economina, 2(8), 2019–

Https://Doi.Org/10.55681/Economina.V2i8.715

Ariyanto, A., Bangun, R., Indillah, M. R. M., Trenggana, A. F. M., Sholihah, D. R., Ariyanti, M., ... & Bancin, J. B. B. (2023). Manajemen Pemasaran.

Astini, L., Safarina, N. A., & Suzanna, E. (2022). Jurnal Penelitian Psikologi. Penelitian Psikologi, 13(1), 25–30.

Candrawati, A., Heny Sidanti, & Fatmala, I. A. (2023). Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, Shopping Enjoyment Dan Promotion Terhadap Impulse Buying (Studi Kasus Pada Konsumen Pengguna Lazada Di Magetan). Simba, September 2023.

Cantikasari, Y., & Basiya, R. (2022). Pengaruh Motivasi Hedonis, Materialisme, Dan Shopping Lifestyle Terhadap Pembelian Impulsif. E-Mabis: Jurnal Ekonomi Manajemen Dan Bisnis,

(2), 33–43. Https://Doi.Org/10.29103/E-Mabis.V23i2.857

Ela, D. (2018). Perilaku Konsumen (Perilaku Konsumen). Cv Budi Utama, 5 No.(September), 5–299.

Https://Www.Academia.Edu/37610166/Perilaku_Konsumen_Perilaku_Konsumen_M Akalah_Perilaku_Konsumen

Elondri, Desda, M. M., & Devi, A. S. (2023). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Pelanggan Shopee (Studi Pada Mahasiswa Its Khatulistiwa). Jurnal Ekonomi Kreatif Dan Manajemen Bisnis Digital, 13(1), 104–116.

Febriani, S. F., & Purwanto, N. (2019). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang. Jmd: Jurnal Riset

Manajemen & Bisnis Dewantara, 2(2), 53–62. Https://Doi.Org/10.26533/Jmd.V2i2.372

Gautam, V., & Sharma, V. (2020). Materialism, Fashion Involvement, Fashion Innovativeness And

Use Innovativeness: Exploring Direct And Indirect Relationships. Theoretical Economics

Letters, 08(11), 2444–2459. Https://Doi.Org/10.4236/Tel.2018.811158

Giveline, V. A., Japarianto, E., Nova, T., & Tandijaya, B. (2024). Pengaruh Hedonic Shopping Value Terhadap Impulse Buying Melalui Shopping Lifestyle Sebagai Variabel Moderasi Dari Bershka Pakuwon Mall. Jurnal Manajemen Pemasaran, 18(October), 81–94.

Harahap, D. A., & Amanah, D. (2022). Memahami Impulsif Buying Dalam Proses Keputusan Pembelian Konsumen. Jurnal Manajemen Dan Bisnis Performa, 19(01), 31–55. Https://Doi.Org/10.29313/Performa.V19i01.9719

Hendra, E., Nurul, L., Fatia, L. R., & Taufik3, A. N. (2023). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impluse Buying The Effect Of Shopping Lifestyle And Fashion Involvement On Impluse Buying. Digibis : Digital Business Journal, 2(1), 10–25. Http://Jurnal.Umt.Ac.Id/Index.Php/Digibis

Hidayat, R., & Tryanti, I. K. (2019). Pengaruh Fashion Involvment Dan Shopping Lifestyle Terhadap Impulse Buying Mahasiswa. Journal Of Applied Business Administration, 2(2), 174–180.

Hr, M., Baharuddin, D., & Saleh, A. (2024). Pengaruh Motivasi Belanja Hedonis Dan Fashion Involvement Terhadap Pembelian Impulsif Secara Online Dikota Makassar. Jurnal Mirai Management, 9(1), 202–213.

Igne, Z. I., Ridwan, B. M., & Tody, A. M. (2023). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Promosi Penjualan Terhadappembelian Impulsif (Studi Pada Mahasiswa S-1 Universitas Islam Malang Angkatan Tahun2019 Yang Pernah Berkunjung Ke Deliwafa Store Malang). E – Jurnal Riset Manajemen, 12(02), 2257–2266.

Liantifa, M., & Haryono, G. (2022). Discount, Promotion Dan Shopping Lifestyle Terhadap Impulse Buying Pada Online Shop. Al-Dzahab, 3(1), 10–20. Https://Doi.Org/10.32939/Dhb.V3i1.1033

Manap, A., Sani, I., Acai, S., Henny, N., Rambe, Muhammad, T., Rina, R., Yudi, A., Abdurohim, Suhroji, A., Fitriani, F., Shanti, P., Edi, M., & Euis, W. (2022). Manajemen Pemasaran Jasa (Konsep Dasar Dan Strategi). In Angewandte Chemie International Edition, 6(11), 951–952.

Marshel, D., & Santoso, B. (2024). Pengaruh Pembelian Impulsif Terhadap Tingkat Kunjungan

Ulang Di Alfamart Raya Cemplang Cibungbulang Bogor Barat. Toman: Jurnal Topik

Manajemen, 1(2), 263–280. Https://Jurnal.Sitasi.Id/Toman/Article/View/94

Nurlinda, R. A., & Christina, D. (2020). Peran Positive Emotion Sebagai Mediator Hedonic Shopping Dan Shopping Lifestyle Terhadap Impulse Buying Di Lazada. Jurnal Riset Manajemen Dan Bisnis (Jrmb) Fakultas Ekonomi Uniat, 5(1), 231–244. Http://Jrmb.Ejournal-Feuniat.Net/Index.Php/Jrmb/Article/View/380

Rifatin, Y., & Sudarwanto, T. (2021). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studia Pada Konsumen Toko Pakaian Dhyhijab Jombang). Bima :

Journal Of Business And Innovation Management, 3(3), 367–379. Https://Doi.Org/10.33752/Bima.V3i3.5495

Sahir, S. H. (2022). Metedologi Penelitian.

Samad, P. P., Djaelani, A. Kodir, & Slamet, A. R. (2023). Pengaruh Shopping Lifestyle, Discount, Dan Fashion Involvement Terhadap Impulse Buying E-Commerce Shopee (Studi Pada Masyarakat Desa Sengonagung Kec.Purwosari Kab. Pasuruan). E–Jurnal Riset Manajemen, 12(1), 1474–1483.

Satria, E. (2024). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior (Studi Kasus Mahasiswa Di Kota Sungai Penuh Dan Kabupaten Kerinci). Jurnal Bina Bangsa Ekonomika, 17(2), 1638–1651. Http://Www.Ejournal.Fekonunima.Ac.Id/Index.Php/Jak/Article/View/2781

Schiffman, L., & Kanuk, L. L. (2020). Perilaku Konsumen. In Jakarta: Indeks.

Serliani, A., Nurdin, S., & Rahayu, Y. S. (2019). Pengaruh Fashion Involvement Dan Shopping

Lifestyle Terhadap Impulse Buying Behaviour Pada Produk Sophie Paris. Jurnal Sains Manajemen, 1(1), 28–39. Www.Fe.Unisma.Ac.Id

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif Dan R&D.

Suryani, W., Margery, E., Tobing, F., Tumanggor, R., & Ikbarpratama. (2022). Dampak Fashion Involvement Terhadap Impulse Buying Behavior. In Universitas Medan Area.

Titing, F. V. C., Worang, F., & Pandowo, M. (2022). Pengaruh Gaya Hidup Belanja, Diskon Dan Keterlibatan Fashion Terhadap Pembelian Impulsif Belanja Online Shopee. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(4), 172–182. Https://Ejournal.Unsrat.Ac.Id/V3/Index.Php/Emba/Article/View/43618