Strategic Analysis of e-Business and Marketing and Sales Strategies in MSMEs

Wahyudin Wahyudin; Rahma Indhytsania Hapsari; Apriliana Ayu Wulandari; indah Nur Fadillah; Finny Redjeki

doi:10.31004/riggs.v4i2.1146

Authors

Wahyudin Wahyudin Universitas Sangga Buana
Rahma Indhytsania Hapsari Universitas Sangga Buana
Apriliana Ayu Wulandari Universitas Sangga Buana
indah Nur Fadillah Universitas Sangga Buana
Finny Redjeki Universitas Sangga Buana

DOI:

https://doi.org/10.31004/riggs.v4i2.1146

Keywords:

E-Business Strategy, CSF Analysis, Porter’s Five Force, Model Analysis, SWOT Analysis, Value Chain Analysis

Abstract

Electronic business (e-business) is a business activity that utilizes information technology approaches. With e-business, companies can understand all processes and developments within the organization. Additionally, business owners can make decisions based on the studies and analyses of the company's e-business. This research conducts a strategic analysis of e-business for the home industry of UMKM Wajit Pusaka Utama. The study employs SWOT analysis, Porter’s five forces model, Value chain, and critical success factors (CSF). The results of this research identify several recommended information systems for UMKM Wajit Pusaka Utama, with the hope of enhancing e-business strategies for marketing and sales processes. These information systems include a CRM (Customer Relationship Management) based Sales Information System, Financial Management Information System, Human Resource Information System, Warehouse Management System, and Geographic Information System (GIS).

Downloads

Download data is not yet available.

References

Denyka Arinda Putri, Stephanie Ceicillia, Garfianka Annur Rizky, Siti Ning Farida,” Implementasi Analisis Swot (Strength, Weakness, Opportunities, And Threat) Dalam Strategi Pemasaranproduk Pada Pt Adib Global Food Supplies Surabaya”, Jurnal Bisnis Indonesia Vol. 13 No. 1 April 2022. https://asana.com/id/resources/critical-success-factors

Juni Anggrainy, “Perancangan Strategi E-Business Untuk Mendukung Kemajuan Bisnis Kuliner Di Home Industri”, Journal of Creative Student Research (JCSR) Vol.1, No.1 Februari 2023

Junius Chirsha Ebyude M, “Pengaruh Tekhnologi Informasi Terhadap Ekonomi dan Peran Direktorat Jendral Perbendaharaan, DJPb Kementrian Keuangan RI,” artikel, 12 Juni 2024.

Rimes Jopmorestho Malioy, Danny Manongga,”Analisis Strategis e-Business untuk Strategi Pemasaran dan Penjualan”, Jurnal Teknologi Informasi, Volume 20 No. 1 Februari 2023.

Riza Ayu Asmita,Tasya Yustika and Nurbaiti, “Analisis Strategi E-Business Dalam Meningkatkan Penjualan Dan Minat Beli Customer Di Shopee”, Jebdeker Jurnal Vol. 2 Nomor 1 Desember 2021.

Yonathan Dri Handarkho, Timothy Ryan Suryanto, Findra Kartika Sari Dewi, Eddy Julianto, “Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta),” Jurnal Buana Informatika, Volume 8, Nomor 4, Oktober 2017: 201-212.