Pengaruh Pemanfaatan, Dan Efisiensi Waktu, dan Kemudahan Terhadap Keputusan Penggunaan E-Wallet GOPAY

Riki Erlangga; Muhammad Tri Ferdiansyah; Putri salma

doi:10.31004/riggs.v4i2.615

Authors

Riki Erlangga Universitas Islam Negeri Raden Intan Lampung
Muhammad Tri Ferdiansyah Universitas Islam Negeri Raden Intan Lampung
Putri salma UIN Raden intan Lampung

DOI:

https://doi.org/10.31004/riggs.v4i2.615

Keywords:

Utilization, Time Efficiency, Promotion Of Usage Decisions

Abstract

This study aims to evaluate the impact of Usefulness, Time Efficiency, and Convenience on the choice to use the digital wallet application GoPay in Sukarame, both individually and collectively. The research sample consisted of 100 respondents aged 17 to 40, selected through incidental sampling. Data were gathered using a Google Form questionnaire and analyzed with SPSS version 19. The results of the t-test indicate that all three variables have a significant individual effect on the decision to use GoPay. An R Square value of 0. 731 reveals that 73% of the decision to use is influenced by the variables of Usefulness, Time Efficiency, and Convenience, while 27% is influenced by other factors. The study concludes that GoPay is competitive with other digital wallets and that these three variables have a significant collective impact on the decision to use GoPay in Sukarame.

Downloads

Download data is not yet available.

References

Adiyanti, A. I., & Pudjihardjo, M. (2015). Menggunakan Layanan E-Money. Jurnal Ilmiah Akuntansi Dan Bisnis, 3 (1), 1–13.

Akmal Nashren Abd Malik, S. N. S. A. (2019). The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage. INSIGHT Journal, 5(2600–8564), 1– 16.

Ambarwati, D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Dan Persepsi Kepercayaan Terhadap Keputusan Penggunaan Go-Pay Pada Mahasiswa Stie Aub Surakarta. Jurnal Bisnis Dan Ekonomi, 6(1), 88–103.

Bank Indonesia. (2020). Jumlah Uang Elektronik Yang Beredar Sepanjang Tahun 2020. (https://www.bi.go.id/id/statistik/ekonomi-keuangan/ssp/uang-elektronik transaksi.aspx). Diakses pada 06 maret 2021 pukul 22.38 WIB.

Kamus Besar Bahasa Indonesia. (2021). Pengertian Efisiensi. https://kbbi.web.id/efisiensi.html. Diakses pada Minggu 14 Maret 2021 pukul 09.14.

Liputan 6.com. (2020). Inilah Dompet Digital Dengan Pertumbuhan Paling Pesat di 2020 https://m.liputan6.com/on-off/read/4338554/inilah-dompet-digital-dengann pertumbuhan-paling-pesat-di-2020. Diakses pada 10 Maret 2021 pukul 22.19.

Marcell Evan Pratama Reynaldo Rully. (2020). “Efisiensi Waktu Dalam Proses Produksi Konfeksi Terkait Kaus dan Kemeja”. Skripsi. Yogyakarta : Universitas Sanata Dharma.

Meri Puspita. (2020) Sejarah Shopee, Model Bisnis, dan Visi Misinya. https://www.google.com/amp/s/pojoksosmed.com/marketplace/sejarahshopee/amp/. Diakses pada Senin 15 Maret 2021 pukul 22.09 WIB.

Siti Rodiah , Inaya Sari Melati. (2020). Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang. Journal Of Economic Education and Entreprenuership. 1 (2) (2020) 66-80.