Pengaruh Digital Literacy Competence, Learning Agility, dan Social Capital terhadap Early Career Readiness dengan Peran Mediasi Personal Brand Strength

Rommy Mochamad Ramdhani; Dwi Nova Wijaya; Dewi Fitrotus Sa’diyah; Aam Rachmat Mulyana

doi:10.31004/riggs.v4i4.4295

Authors

Rommy Mochamad Ramdhani Universitas Negeri Surabaya
Dwi Nova Wijaya Universitas Negeri Surabaya
Dewi Fitrotus Sa’diyah Universitas Negeri Surabaya
Aam Rachmat Mulyana Universitas Jenderal Achmad Yani

DOI:

https://doi.org/10.31004/riggs.v4i4.4295

Keywords:

Digital Literacy Competence, Learning Agility, Social Capital, Personal Brand Strength, Early Career Readiness

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Literacy Competence (X1), Learning Agility (X2), dan Social Capital (X3) terhadap Early Career Readiness (Y), dengan menguji peran mediasi dari Personal Brand Strength (Z). Kesiapan karier di era digital menuntut lebih dari sekadar keterampilan teknis, melainkan kemampuan adaptif dan identitas profesional yang kuat. Menggunakan pendekatan kuantitatif dengan analisis jalur (path analysis) melalui JAMOVI, penelitian ini melibatkan 137 mahasiswa yang dipilih secara purposive. Model struktural menunjukkan kesesuaian sempurna (perfect fit), menjelaskan 40.4% varians Z dan 58.2% varians Y. Hasil utama menemukan bahwa Learning Agility (β= 0.4369, p < 0.001) adalah prediktor paling kuat dan signifikan terhadap Personal Brand Strength (Z), diikuti oleh Social Capital (β = 0.1718, p = 0.047). Digital Literacy Competence (X1) tidak signifikan, karena dianggap telah menjadi hygiene factor yang merata di kalangan digital native. Pada jalur menuju Early Career Readiness (Y), Personal Brand Strength (Z) merupakan prediktor paling dominan (β = 0.3881, p < 0.001), bersama dengan Social Capital (β = 0.3159, p < 0.001). Personal Brand Strength terbukti memediasi secara penuh pengaruh X2 dan secara parsial pengaruh X3 terhadap Y. Kesimpulan menegaskan bahwa Early Career Readiness lebih ditentukan oleh kemampuan adaptif, jejaring sosial, dan kekuatan identitas profesional. Institusi pendidikan perlu mereorientasi program pengembangan karier untuk memperkuat Z, X2, dan pembangunan jejaring X3.

Downloads

Download data is not yet available.

References

M. Adegbite, W. M. (2024). Unpacking mediation and moderating effect of digital literacy and life-career knowledge in the relationship between work-integrated learning and graduate employability. Social Sciences and Humanities Open, 10(September), 101161. https://doi.org/10.1016/j.ssaho.2024.101161

Arvianto, F., Slamet, S. Y., & Andayani. (2023). Designing an Instrument to Measure Digital Literacy Competence Using the 4D Model. International Journal of Instruction, 16(4), 845–860. https://doi.org/10.29333/iji.2023.16447a

Borg, J., Scott-Young, C. M., & Bartram, T. (2025). A Review of Graduate Work Readiness Literature: A Conceptual Exploration of the Implications for HRM Research and Practice. Asia Pacific Journal of Human Resources, 63(2), 1–16. https://doi.org/10.1111/1744-7941.70012

Caroline, A., Coun, M. J. H., Gunawan, A., & Stoffers, J. (2024). A systematic literature review on digital literacy, employability, and innovative work behavior: emphasizing the contextual approaches in HRM research. Frontiers in Psychology, 15(January). https://doi.org/10.3389/fpsyg.2024.1448555

Cheng, M., Adekola, O., Albia, J., & Cai, S. (2022). Employability in higher education: a review of key stakeholders’ perspectives. Higher Education Evaluation and Development, 16(1), 16–31. https://doi.org/10.1108/heed-03-2021-0025

Cobb, F. (2024). Employability Through the Student Lifecycle: Encouraging Early Career Planning. University of London. https://heprofessional.co.uk/edition/employability-through-the-student-lifecycle-encouraging-early-career-planning

Coxall, A. (2024). Social capital upskilling mentoring community. Https://Www.Timeshighereducation.Com/. https://www.timeshighereducation.com/counsellor/sector-trends/social-capital-upskilling-mentoring-community

Gorbatov, S., Khapova, S. N., Oostrom, J. K., & Lysova, E. I. (2021). Personal brand equity: Scale development and validation. Personnel Psychology, 74(3), 505–542. https://doi.org/10.1111/peps.12412

Greer, T. W., & Kirk, A. F. (2022). Overcoming Barriers to Women’s Career Transitions: A Systematic Review of Social Support Types and Providers. Frontiers in Psychology, 13(May), 1–11. https://doi.org/10.3389/fpsyg.2022.777110

Hidayat, Z., Yatminiwati, M., & Ermawati, E. (2025). The Role of Learning Agility in Performance Improvement. International Journal of Accounting and Management Research, 6(1), 23–29. https://doi.org/10.30741/ijamr.v6i1.1541

Kondratowicz, B., & Godlewska-Werner, D. (2023). Growth mindset and life and job satisfaction: the mediatory role of stress and self-efficacy. Health Psychology Report, 11(2), 98–107. https://doi.org/10.5114/hpr/152158

Miller, K. (2025). The Best Ways to Infuse Personal Authenticity into Your Brand. Https://Online.Hbs.Edu/. https://online.hbs.edu/blog/post/personal-authenticity

Mn, K., Khalid, F., & Husnin, H. (2020). Preparing graduates with digital literacy skills toward fulfilling employability need in 4IR Era: A review. International Journal of Advanced Computer Science and Applications, 11(6), 307–316. https://doi.org/10.14569/IJACSA.2020.0110641

Nickerson, C. (2024). Impression Management: Erving Goffman Theory. Https://Www.Simplypsychology.Org/. https://www.simplypsychology.org/impression-management.html

Pertiwi, U. G., Musthafa, B., & Gunawan, W. (2024). Captivating university students’ digital literacy competence: Learning from Photovoice. Indonesian Journal of Applied Linguistics, 14(1), 157–172. https://doi.org/10.17509/ijal.v14i1.70415

Rahayu, T., & Marka, M. M. (2024). The Role of Personal Branding in Increasing Generation Z Career Success. Jurnal Ilmiah Manajemen Kesatuan, 12(3), 673–682. https://doi.org/10.37641/jimkes.v12i3.2530

Rammile, N. (2025). Personal Branding for University Graduates: A Literature Review. Journal of World Economy, 4(3), 1–7. https://doi.org/10.56397/jwe.2025.06.01

Rikala, P., Braun, G., Järvinen, M., Stahre, J., & Hämäläinen, R. (2024). Understanding and measuring skill gaps in Industry 4.0 — A review. Technological Forecasting and Social Change, 201(January). https://doi.org/10.1016/j.techfore.2024.123206

Sura, B. G., Yuniasanti, R., & Fitriana, N. (2024). Learning Agility and Organization Learning Culture: Validating the Scale of Learning Agility and Organization Learning Culture Cross-Cultural. OPSearch: American Journal of Open Research, 3(8), 204–221. https://doi.org/10.58811/opsearch.v3i8.127

Tee, P. K., Wong, L. C., Dada, M., Song, B. L., & Ng, C. P. (2024). Demand for digital skills, skill gaps and graduate employability: Evidence from employers in Malaysia. F1000Research, 13, 1–19. https://doi.org/10.12688/f1000research.148514.1

Thelma, C. C., Sain, Z. H., Shogbesan, Y. O., Phiri, E. V., & Akpan, W. M. (2024). Digital Literacy in Higher Education: Preparing Students for the Workforce of the Future. International Journal of Information Science and Computing, 11(1), 327–344. https://doi.org/10.30954/2348-7437.1.2024.6

Watt, S. (2026). Boundaryless Careers? A Space Oddity. Https://Www.Thirdspaceperspectives.Com/. https://www.thirdspaceperspectives.com/blog/boundarylesscareers

Whiting, K. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. Https://Www.Weforum.Org/. https://www.weforum.org/stories/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/

Wójcik, J. K., Świętoniowska, J., & Jakieła, J. (2025). Career Agility for Future Employees. An Innovative BE(A)ST Framework for the Digital Era. Journal of Modern Science, 62(2), 778–798. https://doi.org/10.13166/jms/207583

Wolor, C. W., Suhud, U., Nurkhin, A., Hoo, W. C., & Rababah, M. A. (2025). Unleashing the Potential of Learning Agility: A Catalyst for Innovative Work Behavior and Employee Performance. Public Health of Indonesia, 11(2), 169–180. https://doi.org/10.36685/phi.v11i2.992

Yusoff, N. R. N., Mahfar, M., Saud, M. S., & Senin, A. A. (2024). Effects of career readiness module on career self-efficacy among university students. International Journal of Evaluation and Research in Education , 13(1), 311–320. https://doi.org/10.11591/ijere.v13i1.25257

Zhang, T., Gao, R., Yang, S., & Shi, C. (2025). Research on the influence of human capital and social capital on subjective and objective employment quality paths of graduate students in China. November, 1–14. https://doi.org/10.3389/feduc.2025.1525049