Pengaruh Citra Sekolah dan Kualitas Pelayanan terhadap Kepuasan Wali Murid pada TK An-Nabil Bumi Jati Elok Kabupaten Tangerang

Cantya Widiastuti; Ardianto Ardianto; Wahyu Nurul Faroh

doi:10.31004/riggs.v5i1.7075

Authors

Cantya Widiastuti Universitas Pamulang
Ardianto Ardianto Universitas Pamulang
Wahyu Nurul Faroh Universitas Pamulang

DOI:

https://doi.org/10.31004/riggs.v5i1.7075

Keywords:

School Image, Service Quality, Parent Satisfaction

Abstract

This study aims to determine the effect of school image and service quality on parent satisfaction at An-Nabil Bumi Jati Elok Kindergarten in Tangerang Regency. This study uses a quantitative causal method with a saturated sampling technique and a total of 73 respondents. The results show that school image has a positive and significant effect on parent satisfaction with a coefficient of determination of 53.2%. The partial hypothesis test shows that tcount > ttable (8.989 > 1.993) and Sig (<0.001 < 0.05), thus Ho is rejected and Ha is accepted. Service Quality has a positive and significant effect on Parent Satisfaction with a coefficient of determination of 64.8%. The partial hypothesis test obtained tcount > ttable (11.437 > 1.993) and Sig (<0.001 < 0.05), thus Ho is rejected and Ha is accepted. School Image and Service Quality have a positive and significant effect on Parent Satisfaction, with a simultaneous coefficient of determination of 69.6%. The simultaneous hypothesis test was influenced by the Fcount > Ftable (79.957 > 3.128) and sig (< 0.001 < 0.05) values, thus Ho was rejected and Ha was accepted. This means that school image and service quality have a positive and significant simultaneous effect on parent satisfaction.

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