Inovasi dan Kreatifitas Produk Jus Buah Dalam Program Kewirausahaan Mahasiswa JUZE of STORY

Abstract

Students are the young generation with great potential to create innovation and creativity that can bring positive change to society. One example of a successful student creative product is fruit juice. Fruit juice is a drink made from fresh fruit and can be a healthy alternative for the community. The Student Entrepreneurship Program of STIE Mahardhika Surabaya that we implemented focuses on the development of fruit juice that is managed and innovated in a modern way. This article discusses the development of a refreshing and nutrient-rich fruit juice product. These students created a unique fruit juice product by adding a quote on each package. The juice-making workshop taught students how to select high-quality ingredients and an effective production process. They also received mentoring in creating a successful business plan and digital marketing strategy to reach a wider market. The results of this program show that the development of new juice products not only improves students' entrepreneurial skills but also helps the local economy by creating jobs and raising awareness of the importance of a healthy lifestyle. Thus, this program serves as a concrete example of how student entrepreneurship programs can produce innovative, sustainable products that are relevant to current market needs. It is hoped that this program can inspire other institutions to encourage students to become entrepreneurs.