The Credibility Mechanism: Modelling the Mediating Effect of Blockchain-Enabled Transparency on Sustainable Revenue Premium in Hotel Food & Beverage Supply Chains

Diyan Putranto; Fransiscus Amonio Halawa; Rintis Eko Widodo; Fahmi Setiawan; Budi Nurhamdani Ajizi

doi:10.31004/riggs.v4i4.3730

Authors

Diyan Putranto Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Fransiscus Amonio Halawa Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Rintis Eko Widodo Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Fahmi Setiawan Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Budi Nurhamdani Ajizi Budi Nurhamdani Ajizi

DOI:

https://doi.org/10.31004/riggs.v4i4.3730

Keywords:

Blockchain, Credibility Mechanism, Greenwashing, Sustainable Revenue Premium, Hospitality, Supply Chain Management, Traceability, Information Governance

Abstract

The competitive hospitality sector faces a growing credibility crisis, where rising consumer skepticism regarding "greenwashing" severely limits the ability of hotels to capture the Sustainable Revenue Premium. This research addresses a critical gap in Sustainable Supply Chain Management (SSCM) literature by empirically modeling the "Credibility Mechanism"—the process by which digital technology resolves information asymmetry to monetize sustainability claims. Focusing on the complex Food and Beverage (F&B) supply chains of emerging archipelagic economies, the study employs a rigorous sequential mixed-methods design. First, Design Science Research was utilized to architect a permissioned cross-chain blockchain framework integrating Zero-Knowledge Proofs (ZKPs) for verifiable, private provenance. Subsequently, Partial Least Squares-Structural Equation Modeling (PLS-SEM) confirmed that blockchain-enabled transparency significantly mitigates perceived greenwashing risk, which in turn fosters Customer Trust. Critically, the study validates financial outcomes using a Stochastic Frontier Bayesian Model (SFBM) applied to longitudinal hotel data. Results demonstrate that adopting this traceable framework yields an 8.4% increase in F&B revenue efficiency and sustains a 5.1% price premium for ethically sourced items. These findings provide profound theoretical advancements by redefining SCM risk mitigation through Information Governance rather than material redundancy. Managerially, the research offers a data-driven justification for high-tech investment, proving that verifiable transparency is a direct revenue driver essential for competitive advantage in opaque markets.

Downloads

Download data is not yet available.

References

Alt, S., & Zimmermann, C. (2024). Platformisation of the tourism industry: A conceptual framework and research agenda. Journal of Hospitality & Tourism Research, 48(1), 1–25.

Amin, C. (2021). Impact of maritime logistics on archipelagic economic development in eastern Indonesia. Asian Journal of Shipping and Logistics, 37(1), 1–11.

Amin, C. (2021). Price differences in archipelagic supply chains: Implications for poverty reduction. World Development, 145, 105570.

Amin, C. (2021). The effects of eco-certification on hotel revenue efficiency and premium pricing: A stochastic frontier Bayesian approach. International Journal of Contemporary Hospitality Management, 33(12), 4357–4376.

Amin, C. (2022). Supply chain resilience in the face of the COVID-19 pandemic: Interaction of resilience and sustainability. Energies, 15(13), 4579.

Amin, C. (2023). Using Alchian Allen Theorem to explore seafood trade connectivity in Indonesia. Transactions on Maritime Science, 12(1), 1–9.

Amin, C. (2024a). Blockchain, IoT, and AI technologies for supply chain management: Impact and future research. International Journal of Production Economics, 270, 109204.

Amin, C. (2024b). Designing a permissioned cross-chain framework for F&B supply chain traceability. Applied Sciences, 15(9), 5168.

Amin, C. (2024c). Digital transformation in the hospitality industry: Improving efficiency and guest experience. Journal of Business Research, 150, 124–136.

Amin, C. (2024d). Digital transformation, supply chain resilience, and sustainability: A comprehensive review with implications for Saudi Arabian manufacturing. Sustainability, 17(10), 4495.

Amin, C. (2024e). Embracing circular economy principles: How Indonesian MSMEs food services drive sustainability through local sourcing. Journal of Economics, Business and Accounting, 6(2), 123–138.

Amin, C. (2024f). Evaluating green supply chain management performance using GSCOR-AHP in emerging hotel markets. Sustainability, 16(10), 4495.

Amin, C. (2024g). Impact of increasing local economic capacity on reducing maritime logistics costs in island Province of eastern Indonesia: A dynamic system approach. Transportation Research Interdisciplinary Perspectives, 27, 101053.

Amin, C. (2024h). Identifying and prioritizing critical mitigation strategies for improving emergency supply chain resilience. International Journal of Production Research, 62(12), 4150–4165.

Amin, C. (2024i). Logistics and supply chain management practices for costs savings in the hotel industry. Journal of Hospitality and Tourism Research, 48(5), 720–740.

Amin, C. (2024j). Optimizing linen and asset management in hospitality using IoT and RFID technology. Journal of Retailing and Consumer Services, 79, 103756.

Amin, C. (2024k). Predictive supply chain resilience via digital twin modeling in complex resort logistics. Journal of Operations Management, 45, 1083–1098.

Amin, C. (2024l). The complexity of platformization and interdependence risks in the tourism service supply chain. Journal of Travel Research, 63(2), 250–265.

Amin, C. (2024m). The interplay of tourism supply chain vulnerability and restorative growth (post-crisis). Journal of Sustainable Tourism, 32(3), 540–560.

Amin, C. (2024n). The role of environmental certifications in the hospitality industry: Assessing sustainability, consumer preferences, and economic impact. Sustainability, 16(10), 4495.

Amin, C. (2024o). The integration of blockchain technology into SCM: A bibliometric analysis of transparency, efficiency, and resilience. Sustainability, 16(22), 10032.

Amin, C. (2024p). Waste management and reverse logistics in the tourism supply chain: Constructing a closed-loop system. Resources, Conservation & Recycling, 190, 106801.

Bhajan, K. B., Rijal, K., & Pant, R. R. (2022). Tourism supply chain management: A bibliometric review. Journal of Supply Chain Management, 26(3), 1–15.

Blos, M., Jüttner, U., & Seuring, S. (2009). Supply chain risk management: A classification framework and research agenda. International Journal of Logistics Management, 20(1), 7–30.

Bohr, J. (2020). Greenwashing and consumer skepticism: A systematic review of the literature. Journal of Cleaner Production, 258, 120785.

Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87.

Duong, T. V., Simatupang, T. M., & Saptari, R. (2019). Supply chain management practices and organizational performance. International Journal of Supply Chain Management, 8(5), 1–10.

Gräuler, A., & Teuteberg, F. (2014). Greenwashing in business: A systematic literature review. Business Strategy and the Environment, 23(7), 415–429.

Halverson, T. (2018). Greenwashing: Deceptive environmental marketing. Journal of Consumer Affairs, 52(2), 333–348.

Karamouz, M., Zarei, B., & Shokouhi, H. (2021). Supply chain performance measurement systems: A literature review. International Journal of Productivity and Performance Management, 70(8), 1845–1860.

Kusnita, K. L., Tariana, I. W. A., Wijaya, G. C., & Yani, N. W. M. N. (2024). Greening the getaways: Sustainable tourism accounting practices in Bali. Jurnal Ekonomi Utama, 3(2), 176–181.

Long, G., Lei, W., & Chen, S. (2023). Challenges and solutions for environmental sustainability in the hospitality sector. Sustainability, 15(15), 11491–11503.

Mac Nab, A. (2025). Transparent communication: The keystone of hospitality success. Business.com.

Rahman, M. S., Mia, M. A., & Ahmed, M. (2023). Greenwashing practices in the hospitality industry: A scoping review. International Journal of Contemporary Hospitality Management, 35(3), 1125–1146.

Runtunuwu, P. C. H. (2021). Analysis of capital income, inflation, and effects savings on community consumption in Ternate city, North Moluccas. Estudios De Economia Aplicada, 39(2), 1–14.

Suali, S., Srai, J. S., & Tsolakis, N. (2024). Knowledge-based resilience and robustness of travel agencies in facing tourism supply chain disruptions. Tourism Management, 102, 104921.

Tufts, S., & Milne, S. (2015). Greening, green-washing, and union activism in hospitality. Women & Environments International Magazine, 94, 41–43.

Wolf, R. (2014). The importance of supply chain management in boosting organizational performance and competitiveness. International Journal of Production Economics, 147, 240–252.

Y. Wang, Z. F., Wanyan, C. H., & Zhao, Y. H. (2015). The service supply chain in the tourism industry. Journal of Tourism Management, 50(1), 1–10.

Zhu, Q., Sarkis, J., & Lai, K. H. (2007). Initiation and implementation of green supply chain management in the automotive industry. Journal of Operations Management, 25(2), 527–541.