Manajemen Rantai Pasokan, Keunggulan Bersaing, dan Dampaknya terhadap Kinerja Usaha Toko Roti

Paramesthi Wulan Hapsari; Asep Supriadi; Gerry Ganika

doi:10.31004/riggs.v4i3.2662

Authors

Paramesthi Wulan Hapsari Universitas Sultan Ageng Tirtayasa
Asep Supriadi Universitas Sultan Ageng Tirtayasa
Gerry Ganika Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.31004/riggs.v4i3.2662

Keywords:

Supply Chain Management, Competitive Advantage, Business Performance

Abstract

This study aims to test, analyze and prove how the mediation role of Competitive Advantage on the relationship between Supply Chain Management and Business Performance studied in bakery businesses in South Jakarta. The type of research used is quantitative descriptive. This study uses data collection methods based on interviews, literature studies and questionnaires. The population in this study is micro, small and medium enterprises (MSMEs) engaged in bread production with a population of 200. The sample used in this study was 134 respondents using purposive sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with the Smart PLS 4.2.1.1 analysis tool. The results of this study indicate that: (1) Supply Chain Management has a positive and significant effect on Business Performance, (2) Supply Chain Management has a positive and significant effect on Competitive Advantage, (3) Competitive Advantage has a positive and significant effect on Business Performance and (4) Competitive Advantage is able to mediate the influence of Supply Chain Management on Business Performance.

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