Peluang Pengembangan Usaha Koperasi Merah Putih Berbasis Potensi Lokal Di Wilayah Perkotaan: Studi Kasus Kota Mataram

Dyah Ayu Suryaningrum; M. Alwi Shahab; Farah Ainun Jamil; Sab’ul Masani; Ega  Anzani

doi:10.69693/ijmst.v4i2.9224

Authors

Dyah Ayu Suryaningrum Universitas Mataram
M. Alwi Shahab Universitas Mataram
Farah Ainun Jamil Universitas Mataram
Sab’ul Masani Universitas Mataram
Ega Anzani Universitas Mataram

DOI:

https://doi.org/10.69693/ijmst.v4i2.9224

Keywords:

Red And White Cooperative, KDKMP, Local Potential, Urban Cooperative, Business Opportunities

Abstract

Koperasi Desa/Kelurahan Merah Putih (KDKMP) merupakan program strategis pemerintah yang diarahkan untuk memperkuat kelembagaan ekonomi masyarakat di tingkat desa dan kelurahan. Dalam konteks wilayah urban, pengembangan KDKMP perlu disesuaikan dengan karakter sosial ekonomi dan potensi lokal masing-masing wilayah. Penelitian ini bertujuan untuk mengidentifikasi potensi lokal, menganalisis peluang usaha, dan mengkaji arah pengembangan KDKMP di Kota Mataram. Penelitian menggunakan pendekatan kualitatif deskriptif dengan rancangan deskriptif-komparatif pada tiga kelurahan, yaitu Cakranegara Barat, Monjok Timur, dan Abian Tubuh Baru. Data dikumpulkan melalui wawancara semi-terstruktur, observasi lapangan, dan telaah dokumen, kemudian dianalisis melalui reduksi data, kategorisasi tematik, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa ketiga kelurahan memiliki karakter potensi lokal yang berbeda. Cakranegara Barat memiliki peluang usaha pada sektor perdagangan, distribusi barang, dan jasa transportasi; Monjok Timur lebih relevan diarahkan pada dukungan UMKM, jasa, perdagangan, dan pemasaran digital; sedangkan Abian Tubuh Baru memiliki peluang pada distribusi produk lokal, sembako, tahu-tempe, tenun, kuliner, dan potensi wisata. Temuan ini menegaskan bahwa pengembangan usaha KDKMP di wilayah urban tidak dapat menggunakan model seragam, tetapi perlu dirancang secara kontekstual berdasarkan potensi lokal. KDKMP juga perlu diposisikan sebagai penguat ekosistem usaha warga, bukan pesaing usaha lokal. Pengembangan KDKMP berbasis potensi lokal berkontribusi terhadap penguatan ekonomi inklusif, pembangunan urban berkelanjutan, dan kemitraan antar-pemangku kepentingan.

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