Creativity and Innovation at Kahwa Home: A Qualitative Case Study

Afifah Aprianty Syamhar; Sultan Baa; Muhammad Ferdiyan S; Nurfadhilah Nurfadhilah; Rizki Amalia; Wahyudi Wahyudi

doi:10.69693/ijmst.v4i3.14069

Authors

Afifah Aprianty Syamhar Universitas Negeri Makassar
Sultan Baa Universitas Negeri Makassar
Muhammad Ferdiyan S Universitas Negeri Makassar
Nurfadhilah Nurfadhilah Universitas Negeri Makassar
Rizki Amalia Universitas Negeri Makassar
Wahyudi Wahyudi Universitas Negeri Makassar

DOI:

https://doi.org/10.69693/ijmst.v4i3.14069

Keywords:

Kreativitas dan Inovasi, Pembelajaran Kewirausahaan, Usaha Kecil, Bisnis Kopi, Studi Kasus Kualitatif

Abstract

Penelitian ini mengkaji bagaimana kreativitas dan inovasi berperan dalam perkembangan Kahwa Home, sebuah usaha kecil pemanggangan dan pemasokan biji kopi di Makassar, Indonesia. Penelitian ini menggunakan desain studi kasus tunggal kualitatif. Data dikumpulkan pada Agustus 2026 melalui wawancara terstruktur dengan pemilik usaha, observasi langsung menggunakan lembar observasi yang diadaptasi dari kerangka EntreComp dan Oslo Manual 2018, serta dokumentasi pendukung. Data dianalisis menggunakan model interaktif Miles dan Huberman melalui enam tema utama, yaitu operasional bisnis, profitabilitas, kreativitas dan inovasi, tantangan, strategi, serta pembelajaran kewirausahaan. Hasil penelitian menunjukkan bahwa Kahwa Home berkembang dari kebiasaan pemilik dalam bersosialisasi menjadi usaha pemanggangan kopi yang melayani pelanggan individu maupun bisnis. Kreativitas dan inovasi muncul terutama melalui pengalaman pemilik dalam mengikuti kegiatan kopi nasional dan internasional, perbaikan produk dan kemasan, serta kemampuan beradaptasi terhadap perubahan pasar. Usaha ini masih menghadapi tantangan dalam mempertahankan konsistensi kualitas, menghadapi persaingan harga, memperoleh bahan baku dari petani, dan mengembangkan pemasaran. Untuk merespons hal tersebut, pemilik menerapkan adaptasi cepat, evaluasi mingguan, dan umpan balik pelanggan. Penelitian menyimpulkan bahwa inovasi pada usaha kopi yang dikelola pemilik berkembang secara bertahap melalui pengalaman, pembelajaran berkelanjutan, evaluasi, dan adaptasi, bukan hanya melalui produk yang sepenuhnya baru, dan bahwa konsistensi menjadi pelajaran penting bagi pelaku usaha kecil.

References

1. Agustina, T. S., & Arganata, M. E. P. (2023). Determining factors in SMEs innovation performance: An empirical study in Indonesia. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 6(2), 149–162. https://doi.org/10.31842/jurnalinobis.v6i2.265⁠

2. Alerasoul, S. A., Tiberius, V., & Bouncken, R. B. (2022). Entrepreneurship and innovation: The coevolution of two fields. Journal of Small Business Strategy, 32(2), 128–151. https://doi.org/10.53703/001c.29968⁠

3. Albats, E., Podmetina, D., & Vanhaverbeke, W. (2021). Open innovation in SMEs: A process view towards business model innovation. Journal of Small Business Management, 61(6), 2519–2560. https://doi.org/10.1080/00472778.2021.1913595⁠

4. Anjaningrum, W. D., Azizah, N., & Suryadi, N. (2024). Spurring SMEs’ performance through business intelligence, organizational and network learning, customer value anticipation, and innovation: Empirical evidence of the creative economy sector in East Java, Indonesia. Heliyon, 10(7), e27998. https://doi.org/10.1016/j.heliyon.2024.e27998⁠

5. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108⁠

6. Baron, R. A. (2006). Opportunity recognition as pattern recognition: How entrepreneurs “connect the dots” to identify new business opportunities. Academy of Management Perspectives, 20(1), 104–119. https://doi.org/10.5465/amp.2006.19873412

7. Christantyo, E. H., & Shiratina, A. (2023). Coffee shop business performance as deduction of motivation and innovation. International Journal of Environmental, Sustainability, and Social Science, 4(4), 1137–1153. https://doi.org/10.38142/ijesss.v4i4.717⁠

8. Deku, W. A., Wang, J., & Preko, A. K. (2024). Digital marketing and small and medium-sized enterprises’ business performance in emerging markets. Asia Pacific Journal of Innovation and Entrepreneurship, 18(3), 251–269. https://doi.org/10.1108/APJIE-07-2022-0069⁠

9. Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: The role of performance and innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://doi.org/10.3390/joitmc8030163⁠

10. Hou, F., Qi, M.-D., Su, Y., Tan, X.-X., & Yang, B.-X. (2022). Trickle-down effects of entrepreneurial bricolage and business model innovation on employee creativity: Evidence from entrepreneurial internet firms in China. Frontiers in Psychology, 13, 801202. https://doi.org/10.3389/fpsyg.2021.801202⁠

11. Li, Y., Cao, K., & Salarzadeh Jenatabadi, H. (2023). Effect of entrepreneurial education and creativity on entrepreneurial intention in college students: Mediating entrepreneurial inspiration, mindset, and self-efficiency. Frontiers in Psychology, 14, 1240910. https://doi.org/10.3389/fpsyg.2023.1240910⁠

12. Miles, M. B., & Huberman, A. M. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Sage Publications.

13. Nadliroh, I. D., Sudarmiatin, & Perdana, L. W. (2023). Development of SME entrepreneurship in the creative economic sector: The influence of innovation management, technology, and motivation on performance improvement factors in Indonesia. Jurnal Bisnis dan Manajemen, 10(2), 217–222. https://doi.org/10.26905/jbm.v10i2.11635⁠

14. Nurjanah, N., & Thorfiani, D. (2022). The coffee shop new retail business model. International Journal of Entrepreneurship, Business, and Creative Economy, 2(2), 1–7. https://doi.org/10.31098/ijebce.v2i2.786⁠

15. OECD/Eurostat. (2018). Oslo manual 2018: Guidelines for collecting, reporting and using data on innovation (4th ed.). OECD Publishing. https://doi.org/10.1787/9789264304604-en⁠

16. Panjaitan, R., Adam, E., & Hasan, M. (2023). Improving entrepreneurial satisfaction through creativity and intellectual agility-resonance: Evidence from Indonesia. Gadjah Mada International Journal of Business, 25(2), 173–197. https://doi.org/10.22146/gamaijb.v25i2.15805⁠

17. Politis, D. (2005). The process of entrepreneurial learning: A conceptual framework. Entrepreneurship Theory and Practice, 29(4), 399–424. https://doi.org/10.1111/j.1540-6520.2005.00091.x⁠

18. Yu, X., Zhao, X., & Hou, Y. (2023). Cognitive flexibility and entrepreneurial creativity: The chain mediating effect of entrepreneurial alertness and entrepreneurial self-efficacy. Frontiers in Psychology, 14, 1292797. https://doi.org/10.3389/fpsyg.2023.1292797⁠

19. Zhang, F., & Zhu, L. (2022). Promoting business model innovation through social media strategic capability: A moderated mediation model. European Management Journal, 40(1), 56–66. https://doi.org/10.1016/j.emj.2021.02.003⁠