Perancangan Video DKV Bumigora dengan Sisipan Muatan Kearifan Lokal Lombok Berbasis Animasi 2D

Suprastio Suprastio

doi:10.69693/ijmst.v4i3.13645

Authors

Suprastio Suprastio Universitas Bumigora

DOI:

https://doi.org/10.69693/ijmst.v4i3.13645

Keywords:

Animasi 2D, Desain Komunikasi Visual, Video Pengenalan, Kearifan Lokal Lombok, Animation Pipeline, Universitas Bumigora

Abstract

Perkembangan media digital mendorong perguruan tinggi menggunakan komunikasi audiovisual yang lebih menarik untuk menjangkau calon mahasiswa. Penelitian ini bertujuan merancang video pengenalan Program Studi Desain Komunikasi Visual (DKV) Universitas Bumigora berbasis animasi 2D dengan menyisipkan muatan kearifan lokal Lombok sebagai identitas visual dan penguat pesan promosi. Penelitian menggunakan pendekatan perancangan dengan metode Animation Pipeline yang terdiri atas tahap pra-produksi, produksi, dan pascaproduksi. Data diperoleh melalui observasi, studi pustaka, dokumentasi, serta kuesioner terhadap 92 siswa kelas XII dari MAN 2 Mataram, SMK Negeri 3 Mataram, dan SMA Negeri 7 Mataram. Hasil kuesioner menunjukkan 37,72% tanggapan positif, 32,50% netral, dan 29,78% negatif, dengan skor rata-rata keseluruhan 3,15 pada skala lima. Temuan tersebut menunjukkan penerimaan yang cukup positif terhadap penggunaan animasi sebagai media pengenalan, meskipun pemahaman responden mengenai DKV masih terbatas. Hasil perancangan berupa video animasi 2D berjudul “Habis DKV Jadi Apa?” yang mengintegrasikan informasi tentang pembelajaran, kompetensi, karya, dan prospek karier DKV dengan unsur budaya Lombok, seperti Tari Gandrung, Peresean, motif tenun Sasak, serta Masjid Islamic Center Lombok. Produksi memanfaatkan Toon Boom Harmony, Adobe After Effects, dan CapCut hingga menghasilkan video Full HD berformat MP4. Perancangan ini menunjukkan bahwa animasi 2D dapat menjadi media promosi pendidikan yang komunikatif, informatif, menarik, dan sekaligus memperkuat identitas budaya lokal.

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