Pendidikan Kewirausahaan Digital, Intuisi, Media Sosial: Pengaruh terhadap Niat Wirausaha Mahasiswa MBKM

Silvia Lestari Tama

doi:10.69693/ijmst.v4i3.12399

Authors

Silvia Lestari Tama Universitas Sebelas Maret

DOI:

https://doi.org/10.69693/ijmst.v4i3.12399

Keywords:

Pendidikan Kewirausahaan Digital, Niat Kewirausahaan Digital, Intuisi Kewirausahaan, Penggunaan Media Sosial, MBKM Wibawa

Abstract

Penelitian ini bertujuan menganalisis pengaruh Pendidikan Kewirausahaan Digital (PKD) terhadap Niat Kewirausahaan Digital (NKD) melalui mediasi Intuisi Kewirausahaan (IK) dan Penggunaan Media Sosial (SM) pada mahasiswa peserta Program Wirausaha Baru Mahasiswa (WIBAWA) Universitas Sebelas Maret (UNS) tahun 2025. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Sampel penelitian terdiri atas 119 mahasiswa dari populasi 824 mahasiswa peserta Program WIBAWA angkatan 2022–2025. Data primer dikumpulkan melalui kuesioner daring dengan skala Likert lima poin yang telah diuji coba serta diuji validitas dan reliabilitasnya. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa PKD berpengaruh positif tetapi tidak signifikan terhadap NKD. PKD berpengaruh positif dan signifikan terhadap IK serta SM. Selanjutnya, IK dan SM berpengaruh positif dan signifikan terhadap NKD. Hasil pengujian mediasi menunjukkan bahwa IK dan SM secara signifikan memediasi pengaruh PKD terhadap NKD. Temuan ini menunjukkan bahwa pendidikan kewirausahaan digital dapat mendukung pembentukan niat kewirausahaan digital melalui pengembangan aspek kognitif berupa intuisi kewirausahaan dan pemanfaatan media sosial. Oleh karena itu, pelaksanaan pendidikan kewirausahaan digital perlu diarahkan tidak hanya pada penyampaian pengetahuan, tetapi juga pada pengembangan kemampuan mahasiswa dalam mengenali peluang dan memanfaatkan media sosial untuk aktivitas kewirausahaan secara efektif dan berkelanjutan.

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