Strategi Pengembangan Penerapan Web Checking Dalam Meningkatkan Operasional Penerbangan di PT. Citilink Indonesia

Rizal Bakti; Prista Helma Riyadi; Wahjuny Djamaa; Rio Eldianson; Rizkison Rizkison

doi:10.69693/ijmst.v4i3.11833

Authors

Rizal Bakti Universitas Global Jakarta
Prista Helma Riyadi Sekolah Tinggi Ilmu Ekonomi GICI
Wahjuny Djamaa Sekolah Tinggi Ilmu Ekonomi GICI
Rio Eldianson Sekolah Tinggi Ilmu Ekonomi GICI
Rizkison Rizkison Sekolah Tinggi Ilmu Ekonomi GICI

DOI:

https://doi.org/10.69693/ijmst.v4i3.11833

Keywords:

IFE, EFE, SWOT, QSPM

Abstract

This research aims to analyze internal and external environmental factors, determine the company's strategic position, and formulate alternative business development strategies that are suitable. The analysis methods used include SWOT analysis, IFE-EFE matrix, IE matrix, and QSPM (Quantitative Strategic Planning Matrix) to evaluate the strategic competitiveness of the company. The results show that internal factors such as a strong brand image and corporate parent support are the main strengths, while the low adoption of web check-ins is a weakness. External factors indicate opportunities through the improvement of digital services and threats from competitors as well as cybersecurity risks. The IFE score of 2.72 and EFE of 2.62 places Citilink in quadrant V of the IE matrix, namely the hold and maintain strategy. The main recommended strategy is to improve features and socialization of web check-ins with the highest QSPM score (3.24), accompanied by a strategy to strengthen the digital security system. The implementation of this strategy is expected to improve service efficiency, strengthen a competitive position, and support long-term business growth in the aviation digital market.

References

Bappenas. (2022). Peta Jalan Pengembangan Industri Kedirgantaraan Indonesia 2022- 2045.

Iata. (2023). Global Passenger Survey 2023. International Air Transport Association. Https://Www.Iata.Org/En/Publications/Manuals/Global-Passenger-Survey/:Contentreference[Oaicite:0]{Index=0}

Icao. (2023). The World Of Air Transport In 2023. International Civil Aviation Organization. Https://Www.Icao.Int/World-Air-Transport-2023:Contentreference[Oaicite:1]{Index=1}

Pratama, I., & Hermawan, R. (2022). Implementasi Sistem Informasi Elektronik Untuk Meningkatkan Kualitas Informasi Dan Keamanan Data. . . Jurnal Sistem Komputer Dan Keamanan Data, 8(3).

Purba, M. A., & Defriyando, A. (2020). Pemanfaatan Teknologi Informasi Dalam Pembelajaran Era Revolusi Industri 4.0. Snistek, 3(September), 96–101.

Rizky, A., & Indrawati, L. (2021). Pemanfaatan Teknologi Digital Dalam Meningkatkan Efisiensi Operasional Di Sektor Industri. Jurnal Teknologi Dan Manajemen, 1(2).

Suharto, Suyanto, & Hendri, N. (2019). The Impact Of Organizational Commitment On Job Performance. International Journal Of Economics And Business Administration, Vii(Issue 2), 189–206. Https://Doi.Org/10.35808/Ijeba/227

Syafi’i, Imam., & Ulfa, R. (2021). Implementasi Penggunaan Web Check- In Maskapai Citilink Guna Menekan Penyebaran Virus Covid-19 Di Bandara Internasional Ahmad Yani Semarang.

Tan, Y., & Kumar, R. (2022). Airline Industry Growth And Sustainability In A Globalized Economy. International Journal Of Aviation Management, 18(1).

Vial, G. (2021). Understanding Digital Transformation: A Review And A Research Agenda. Journal Of Strategic Information Systems, 30(2), 101623. Https://Doi.Org/10.1016/J.Jsis.2021.101623