SUKMA, A. F.; HIDAYATI, A.; ARMY, M. N. Pengaruh Strategi Pemasaran dan Digital Marketing terhadap Customer Retention pada Bank BRI Unit Lingkar Timur. Indonesian Journal of Multidisciplinary on Social and Technology, [S. l.], v. 4, n. 2, p. 1581–1587, 2026. DOI: 10.69693/ijmst.v4i2.9881. Disponível em: https://journal.ilmudata.co.id/index.php/ijmst/article/view/9881. Acesso em: 8 jun. 2026.