RAHMAWATI, Rahmawati; YUDA, Mulfi Sandi. Pengaruh Kemasan Produk Dan Persepsi Nilai Terhadap Keputusan Pembelian Hand & Body Lotion Marina Pada Konsumen Generasi Z Di Kabupaten Sukabumi. Indonesian Journal of Multidisciplinary on Social and Technology, [S. l.], v. 4, n. 2, p. 696–706, 2026. DOI: 10.69693/ijmst.v4i2.9179. Disponível em: https://journal.ilmudata.co.id/index.php/ijmst/article/view/9179. Acesso em: 7 jul. 2026.