Putri SNI, Cahyani SADI, Amelia FR, Fatimah S, Wibisono MG. The Influence Of Competitive Pricing And Flavor Variants On The Purchase Decision Of Sambal Spicy In The Milenial Generation And Gen Z In Surabaya. RIGGS [Internet]. 2025 Dec. 27 [cited 2026 Jan. 31];4(4):7063-8. Available from: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4792