Yuliyanti S, Fadhli A, Yunitasari F. Surprise Marketing sebagai Strategi Membangun Customer Engagement: Studi Konseptual pada Implementasi POP MART. RIGGS [Internet]. 2026 Jul. 28 [cited 2026 Aug. 25];5(2):20287-96. Available from: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/12057