Muna, Nilna, I Gede Perdana Dhirgayusa, I. A. Oka Martini, and Kadek Wulandari Laksmi P. “Pengaruh Brand Symbolism Dan Promosi Terhadap Purchase Intention Yang Dimediasi Brand Identification”. RIGGS: Journal of Artificial Intelligence and Digital Business 4, no. 4 (December 4, 2025): 3072–3080. Accessed June 1, 2026. https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4087.