Yusuf, Bintang Akbar, Reni Armiati, and Sunarno Sunarno. “Influence of Brand Ambassador Against Purchase Interest With Event Marketing As Intervening Variable”. RIGGS: Journal of Artificial Intelligence and Digital Business 4, no. 2 (July 16, 2025): 6036–6042. Accessed April 26, 2026. https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1526.