Nazara, J. P., and I. Fauzi. “Pengaruh Inovasi Digital Marketing Dan User Generated Content Terhadap Kinerja Penjualan Melalui Electronic Word Of Mouth”. RIGGS: Journal of Artificial Intelligence and Digital Business, vol. 5, no. 1, Mar. 2026, pp. 8885-93, doi:10.31004/riggs.v5i1.7301.