Julaeha, L. S., D. Ramdhan, and S. Winanto. “The Role of AI-Driven Marketing Insights in Enhancing Financial Performance and Competitive Advantage”. RIGGS: Journal of Artificial Intelligence and Digital Business, vol. 4, no. 4, Jan. 2026, pp. 9632-46, doi:10.31004/riggs.v4i4.5278.