Putra, H. D., A. Aswandi, and M. I. Gunawan. “Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales”. RIGGS: Journal of Artificial Intelligence and Digital Business, vol. 4, no. 2, May 2025, pp. 375-9, doi:10.31004/riggs.v4i2.513.