Rachman, Nayla Aizha, and Ratih Mukti Azhar. “Analisis Brand Engagement Di Media Sosial Pada Produk Kemaiu Berdasarkan Dimensi Brand Equity”. RIGGS: Journal of Artificial Intelligence and Digital Business, vol. 4, no. 4, Dec. 2025, pp. 4715-22, doi:10.31004/riggs.v4i4.4398.