Azzahra, Audrey Zaskia, and Liza Nora. “Peran Electronic Word of Mouth Dalam Memediasi Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Produk Skintific”. RIGGS: Journal of Artificial Intelligence and Digital Business, vol. 5, no. 2, July 2026, pp. 20906-15, doi:10.31004/riggs.v5i2.12585.