Sinaga, C. O., Saragih, H. and Siregar, S. (2026) “Pengaruh Brand Positioning, Persepsi Harga dan Store Atmosphere Terhadap Keputusan Pembelian Di Coffee Traders Medan”, RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), pp. 10471–10482. doi: 10.31004/riggs.v5i1.7614.