Surbakti, G. C. N. B., Saragih, H. and Saragih, R. (2026) “Analisis Green Marketing, Preferensi Konsumen dan Willingness to Pay Premium terhadap Keputusan Pembelian Produk Ramah Lingkungan Ecobag Reusable Indomaret”, RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), pp. 10064–10075. doi: 10.31004/riggs.v5i1.7486.