Ayatullah, A. and Musfiroh, F. (2026) “Pengaruh Experiential Marketing terhadap Repurchase Intention melalui Brand Trust serta Pengaruh Persepsi Risiko terhadap Repurchase Intention pada Konsumen GoRide Kota Serang”, RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), pp. 5060–5070. doi: 10.31004/riggs.v5i1.6846.