Khairi, A., Nuryadin, A. and Purwaamijaya, B. M. (2026) “Pengaruh SMMA Instagram @BataIndonesia terhadap Purchase Intention melalui Consumer Brand Engagement”, RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), pp. 11935–11942. doi: 10.31004/riggs.v5i1.4893.