Yuliyanti, S., Fadhli, A. and Yunitasari, F. (2026) “Surprise Marketing sebagai Strategi Membangun Customer Engagement: Studi Konseptual pada Implementasi POP MART”, RIGGS: Journal of Artificial Intelligence and Digital Business, 5(2), pp. 20287–20296. doi: 10.31004/riggs.v5i2.12057.