Simanungkalit, J. M. R., Marbun, S. N. and Purba, J. H. (2025) “Pengaruh People, Process, Physical Evidence, dan Brand Awareness Terhadap Keputusan Pembelian Sepeda Motor Honda Beat ”, RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), pp. 3921–3928. doi: 10.31004/riggs.v4i2.1137.