Khairunisa, K., Mutamassikin, M. and Bangsa, M. T. A. (2025) “Analisis Kesiapan Dan Penerimaan UMKM Kota Jambi Terhadap Perkembangan Social Commerce Dengan Technology Readiness And Acceptance Model (TRAM)”, RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), pp. 3787–3797. doi: 10.31004/riggs.v4i2.1112.