Ayatullah, Ayi, and Fifi Musfiroh. 2026. “Pengaruh Experiential Marketing Terhadap Repurchase Intention Melalui Brand Trust Serta Pengaruh Persepsi Risiko Terhadap Repurchase Intention Pada Konsumen GoRide Kota Serang”. RIGGS: Journal of Artificial Intelligence and Digital Business 5 (1):5060-70. https://doi.org/10.31004/riggs.v5i1.6846.