Amanda, Irinne, and Adrianto Trimarjono. 2026. “Pengaruh Strategi FoMO Marketing, Celebrity Endoser Dan Brand Trust Terhadap Perilaku Impulsive Buying Pada Konsumen Generasi Z Pengguna Tiktok Shop Di Surabaya”. RIGGS: Journal of Artificial Intelligence and Digital Business 4 (4):8914-24. https://doi.org/10.31004/riggs.v4i4.5233.