SIAGIAN, Irma; TAMBUNAN, Dian Petrishia; PURBA, Nopra; SIMBOLON, Evifanie; TARIGAN, Stefani Br; GINTING, Agni Anggita Br; SURBAKTI, Christin Natasya. Peran Kecerdasan Buatan dalam Transformasi Strategi Pemasaran Bisnis di Era Digital. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 25856–25864, 2026. DOI: 10.31004/riggs.v5i2.9787. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/9787. Acesso em: 8 oct. 2026.