SIAGIAN, R. M.; HARO, A.; KASOFI, A. Saat Data Menjadi Cerita Emosional: Studi Fenomenologi tentang Personalisasi Marketing dalam Kampanye Spotify Wrapped. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 6089–6098, 2026. DOI: 10.31004/riggs.v5i2.9595. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/9595. Acesso em: 2 jun. 2026.