STEFANIE, Stefanie; SIREGAR, Tiara Rahmadani; ZEGA, Rostin Berlina; SINDHU, Subha; ABRAR, Rafi; SIREGAR, Onan Marakali; SITORUS, Ummi Salamah. Green is More Than a Trend: Peran Sustainable Marketing dan Environmental Concern terhadap Green Consumer Behavior pada Generasi Z (Studi pada Mahasiswa S1 FISIP Universitas Sumatera Utara). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 5667–5674, 2026. DOI: 10.31004/riggs.v5i2.9448. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/9448. Acesso em: 20 jul. 2026.