BUKIT, H. B.; SINURAT, S. N.; SIREGAR, S. Pengaruh Persepsi Harga, Diferensisiasi Produk, Dan Citra Merek Terhadap Keputusan Pembelian Produk Skincare Wardah Dikalangan Mahasiswa Fakultas Ekonomi Methodist Indonesia. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 2722–2728, 2025. DOI: 10.31004/riggs.v4i2.937. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/937. Acesso em: 1 feb. 2026.