SARUMAHA, D. E.; TOBING, F.; DARMANSYAH , M. R.; ROYANI , I. Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Nivea Bodylotion. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 2840–2846, 2025. DOI: 10.31004/riggs.v4i2.867. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/867. Acesso em: 1 feb. 2026.