RAHMAWATI, W. N.; OESMAN, I. F.; SARAH, S.; PRASETIYO, W. G. Pengaruh Brand Ambassador, Harga, dan Kemasan terhadap Keputusan Pembelian Produk Kosmetik Esqa Beauty pada Generasi Z di Kota Bandung. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 5702–5710, 2026. DOI: 10.31004/riggs.v5i2.8527. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/8527. Acesso em: 30 may. 2026.