PRABOWO, A.; MAHLIA, M. Analisis Experiental Marketing, Word of Mouth, dan Online Customer Review terhadap Keputusan Pembelian pada PT. Alfa Scorpii. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 14596–14606, 2026. DOI: 10.31004/riggs.v5i1.8083. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/8083. Acesso em: 25 apr. 2026.