ZILFANA, Zilfana; LIA, Rachel; LENTO, George Luois David; RAHMAWATI, Rahmawati; HUDAYAH, Syarifah; HARIYADI, Sugeng. Peranan Inovasi Pemasaran Dalam Transformasi Orientasi Pasar dan Kapabilitas Digital Terhadap Kinerja Umkm: Systematic Literature Review. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 11203–11212, 2026. DOI: 10.31004/riggs.v5i1.7700. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7700. Acesso em: 26 sep. 2026.