ZILFANA, Z.; LIA, R.; LENTO, G. L. D.; RAHMAWATI, R.; HUDAYAH, S.; HARIYADI, S. Peranan Inovasi Pemasaran Dalam Transformasi Orientasi Pasar dan Kapabilitas Digital Terhadap Kinerja Umkm: Systematic Literature Review. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 11203–11212, 2026. DOI: 10.31004/riggs.v5i1.7700. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7700. Acesso em: 26 apr. 2026.