ANGIN, S. P.-.; SILALAHI, R.; PANJAITAN, M. Pengaruh Viral Marketing, Brand Equity, dan Positive Emotional Experience Terhadap Pembelian Ulang Produk Scarlett Pada Mahasiswa Prodi Manajemen Angkatan 2024 Universitas Methodist Indonesia Medan. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 9656–9665, 2026. DOI: 10.31004/riggs.v5i1.7531. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7531. Acesso em: 19 apr. 2026.