LUMBANRAJA, Kisma; MARBUN, Sondang N. B.; SARAGIH, Rintan. Pengaruh Brand Association, Harga, dan Kemasan terhadap Keputusan Pembelian Air Minum Merek Aqua pada Mahasiswa . RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 25454–25467, 2026. DOI: 10.31004/riggs.v5i2.7516. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7516. Acesso em: 21 aug. 2026.