SURBAKTI, Gabriela Cabisa Natasha Br; SARAGIH, Henri; SARAGIH, Rintan. Analisis Green Marketing, Preferensi Konsumen dan Willingness to Pay Premium terhadap Keputusan Pembelian Produk Ramah Lingkungan Ecobag Reusable Indomaret. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 10064–10075, 2026. DOI: 10.31004/riggs.v5i1.7486. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7486. Acesso em: 28 sep. 2026.