RIMIYATI, H.; HILMAWAN, R. A. H. Content Characteristics and Customer Engagement: Their Impact on Brand Love, Self-Brand Connection, and Customer Brand Identification. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 9421–9429, 2026. DOI: 10.31004/riggs.v5i1.7336. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7336. Acesso em: 2 jun. 2026.