SINGARIMBUN, Febrian Suranta; MARBUN, Sondang; PURBA, Jon Henri. Pengaruh Citra Merek, Fitur, dan Harga terhadap Keputusan Pembelian Handphone Samsung (Studi Kasus pada Penghuni Komplek Graha Mandala Indah Kabanjahe). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 20595–20602, 2026. DOI: 10.31004/riggs.v5i2.7119. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/7119. Acesso em: 14 sep. 2026.