LEO, Thurain; KN, ⁠Sang Ayu Putu Novi Krisna Dewi; SKP, RM Syauqi Annuri; NAMIRA, ⁠Raida; HANDAYANI, ⁠Sarry; SUHARTININGSIH, ⁠Sukmawati Eka; ROHENDI, Acep. Service Marketing Mix (7Ps) sebagai Alat Strategis dalam Mengelola Pelayanan Prima: Systematic Literature Review. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 5622–5628, 2026. DOI: 10.31004/riggs.v5i1.6638. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/6638. Acesso em: 2 oct. 2026.